CICO Organises Applicators Meet in Lucknow

Oct 12, 2015

Lucknow, October 12, 2015: CICO Technologies Limited, known for the pioneering 85 year old CICO brand, organized an interactive session for applicators in Lucknow. The session was attended by over 40 applicators of products from the construction chemical sector who discussed the latest technologies and their application processes.

The session was conducted by Mr. Bhupender Athwani, Deputy Manager BDG and Mr. Bhupender Dubey, Area Sales Manager; from CICO who made a brief presentation on the product range and their usage. Previously, CICO had also unveiled the new marketing campaign for its flagship product CICO Tapecrete P151, proclaimed as the Superhero of waterproofing. The ‘Superhero’ campaign targets masons, applicators and contractors amongst others to highlight Tapecrete’s highly effective properties.

In a move to penetrate new and emerging markets, CICO Technologies Ltd. is in the process of revamping its sales and distribution set-up across the country. Uttar Pradesh, which is a key market for the company, is witnessing an unprecedented growth in the real estate sector. This provides a great opportunity for builders to fortify their constructions with CICO’s marquee products.

Addressing the attendees, Mr. Bhupender Athwani, Deputy Manager BDG, said, “CICO has been a pioneer in the construction chemicals sector in India and our time tested products are well established. While these products have exceptional features, it is vital to follow their specific application technique to obtain best results. It has been our constant endeavor to train new generation construction engineers and applicators about the advantages and application processes of CICO’s high-quality water-proofing products and solutions.”

CICO has been regularly organizing meets across the country and these have received an overwhelming response from the industry.